Church Strategy v2 March 16, 2008
Posted by sdpurtill in : Church , trackbackI’ve been thinking about a different strategy than the one I originally proposed. This one is a bit more interactive for the members and leaders of the church.
#1) Facebook - everyone is on Facebook and a “fan” of the pastor and church. They’re part of the church group and RSVP for all events via Facebook. All social interactions and most updates go through FB.
#2) Tumblr - create a Tumblr for everything you need. For video and audio, have a church Tumblr that posts it all. Every leader in the church has their own Tumblr where they can post pictures/thoughts/music and more so they can keep all their members up to date on what’s going on. All members have a Tumblr and follow each leader and group within the church that they want. Leaders can have their own blogs but they make sure to import them into their Tumblr. Give all leaders iPhones so they can snap pictures and send them to Tumblrs instantaneously.
Beyond those two things, you can do other cool stuff. They include:
* Stream video via qik or Justin.tv.
* Send quick updates to members using Twitter (this gets aggregated into Tumblr though)
* Aggregate EVERYTHING into FriendFeed just for fun.
* Upload all photos to Flickr and create sets.
But the two core things to use are Facebook and Tumblr I think. Everything else is just gravy…
Ok now I need to get a church to test out this strategy to see if it could work. Any takers?
Comments»
so I just read this guys blog oneline and remembered your post about church strategy.
http://www.almohler.com/blog_read.php?id=1123
towards the end he says that churches need to rethink how they try to reach our generation.
The Digital Natives and Digital Nomads also represent a significant missiological and evangelistic challenge for the Christian church. These groups are not easily impressed, nor are they as likely to be reached by some of the more traditional evangelistic approaches used by many churches. Newspaper ads mean nothing to a generation that never touches newsprint.
One major study published in recent years indicated that one of the main factors tied to numerical growth in churches was the strength of a church’s Internet presence. “Snail mail” addresses may be less important at first than a Web address, and increasing numbers of those in the digital generations assume that if an organization has an insignificant Web presence, it must be an insignificant organization.
These groups assume that entire categories of information now flow most naturally through digital means and technologies. They simply take this for granted as an assumption.
Then again, you are probably reading this article on-line, which means that you just might be a Digital Native yourself. In any event, you will find them all around you. Just listen to the clicking of the keys.